Well it’s usually the Budweiser beer company that comes out with the tug on your heartstrings commercials often featuring adorable animals like the Clydesdale spot. But Guinness has stepped up to the plate and released a very heartwarming commercial not about animals but reminding everyone that we should honour those fallen, those served, and those currently serving, not just one day a year, but every day. It’s because of these brave souls who put their lives on the line every day that we live the amazing life of freedom that we do.
The ‘Empty Chair’ spot according to Guinness ‘salutes the character of a community as they honor one of their own who is out of sight, but not out of mind. They remind us that a true test of character is what you do when no one’s looking. The choices we make reveal the true nature of our character.’
I have to admit I got teary eyed watching this spot and it made me think of the 3 well decorated veterans I bought my poppy from. They were so sweet and humble and even had a poppy sticker for my little girl. Tomorrow is November 11th, Remembrance Day, and we will be wearing our poppies proudly in honour of those who have given us a better life, and for some people, life itself. We hope you’ll do the same, and that the remembering will continue beyond November 11th. Lest We Forget.